In conjunction with the Effie Awards, Business Week has conducted a small survey among the 121 judges of the New York American Marketing Association on what’s going on in the world of marketing and advertising. Respondents included top marketing executives from Kraft Foods, Home Depot, Yahoo!, and Pepsi, and agency executives from BBDO, Leo Burnett, Ogilvy & Mather and Saatchi & Saatchi. Here are some survey results.

Which medium will represent the largest percentage increase in spending this year for your brand (or your top client)?

Which medium will take the biggest hit in your planning in the next few years?

Name the buzzword we all will be sick of hearing next year.

Full Business Week survey [via MIT Adverlab]