On my way to work this morning I noticed the upgraded FlyNordic ad in the subway. For you who are unfamiliar with the company and its ads: FlyNordic is a Swedish low-cost airline that launched a series of ads last year featuring stereotypes of Swedish upper-class people muttering about the “one-class” flights.

It’s nicely executed, but more importantly, it reminded me of one of my earlier posts about the economics and morality of business class travel. The idea I had was that business class is “ok” in terms of equality, because it doesn’t harm economy class passengers. In fact the opposite is true: it actually subsidizes economy class passengers.

So, while making fun of the upper class is fine by me, I’m thinking if an “equal” airline system will benefit people with less money. Probably not, since no subsidies can exist without two ticket classes (i.e. price discrimination). Maybe FlyNordic has a totally different perspective on airline economics?

FlyNordic website and

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