Most people wouldn’t have a problem with buying pasta that comes from Italy, cars that come from Germany or a Taiwanese computer. But would you consider:
• A Brazilian bank to place your life savings?
• A digital camera made in Jamaica?
• A sneaker brand from Bosnia?
Probably not. But then again, people’s attitudes towards Japanese electronics, American wine or Indian IT services weren’t that favorable some decades ago. Nationality and branding is therefore not always that clear-cut. The latest Inception Pack explores the issue of branding and nationality. Does brand nationality matter?
Download Inception Pack volume 4 (1.4Mb)
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