The Planning Lab

Facebook: Consumers strike back at local supermarket

Icafacebook

Facebook is a great platform for angry consumers trying to get back at companies. A nice example of this is the Swedish group “Det bottenlösa hatet mot ICA S:t Eriksplan”, which have actually joined myself. The group, which translates “the infinite hate against ICA S:t Eriksplan”gathers about 60 80 angry shoppers of a local supermarket in Stockholm that, well, sucks badly. What’s also interesting is that quite a few ex-employees of the supermarket have joined this group.

ICA (pronounced ee-kah) is the largest supermarket chain in Sweden, partially owned by Dutch holding group Ahold.

Facebook group


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