Take a look around at self-promo ads made by famous agencies and you'll find that most of the stuff really suck. And it's not strange, because making a self-promo campaign for the agency is like performing open-heart surgery on your own child – it's emotionally challenging and there's no room for failure. That's why I'm really admiring those agencies that do manage to pull off really good advertising for themselves. Some favorites:
BBH: Graduate recruitment
Mother: Uncarriable bags
ThinkTank3: Google search
IDEO: Global Chain Reaction (long!)
IDEO Global Chain Reaction from IDEO Labs on Vimeo.
… and a new one from our German colleagues: Ads of the world hack (try dragging an ad to your desktop)
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