Creatives need a bad guy and it shouldn’t be the planner.

Setting up meetings is difficult.

The best way to get a free lunch.

Who else is going to write those meeting reports?

Planners are honest, good-hearted people that cannot lie to clients.

The client needs a buddy that understands them.

Who else will forward all those emails? 

Sometimes you just need that grease to sell in impossible ideas.

Meetings are fun.