Above is a sticker from a German grassroots movement called Billboard Liberation Front that's criticising Jung von Matt for being a large, well-established and successful advertising agency (every country has one of these agencies). They even offer T-shirts.
Meanwhile, in Sweden Jung von Matt where I work is kind of the opposite – small, new, unproven and very much grassroots. This was made abundantly clear when the CEO of Grey Stockholm (an agency that had its glory days in the nineties but hasn't quite recovered ever since) Sten Andersson recently bursted out
"who the fuck is Jung von Matt"
at a recent agency kickoff after concluding that "even they have surpassed us in creative rankings".
It's hard to please everybody.
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