The Planning Lab

A good day for creative planning

NYF_coin-silver  NYF_coin-silver

I've just received results from the New York Festivals and it turned out pretty good: two silver medals plus a finalist diploma for Miele makes fashion longer and Opera in the centre of the conflict – Literally. What's makes me especially happy is that there's proper planning thought in both of these campaigns (in contrast to a lot of award-winning work that jsut depend on pure creative executions). 

It's been a good day for my agency Jung von Matt as well: we totalled 1 gold, 4 silvers and 4 finalists with six entries.


Comments
  1. Anton Says:

    Congrats! Both campaigns have indeed proper planning, but also excellent execution to complement them.

  2. Leon Says:

    Thanks Anton!

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