The Swedish Account Planning Group is looking for leading thinkers in engagement/connections/propagation planning for lectures this Autumn. Who are the most interesting names in this field?
If you have suggestions, please let me know by leaving a comment or by email: leon@jvm.se.
June 9th, 2009 at 12:42
Who have you had as guest speakers to date?
June 9th, 2009 at 13:12
We actually haven’t had any account planners as speakers (from what I can remember) and no foreigners either. There has been a course held by Red Spider planning agency via APG, but that’s it.
June 11th, 2009 at 11:33
Have listened to many excellent speakers at different WARC seminars over the years. Some of my favourites are
- Robert Heath (University of Bath) – attention and engagement
- Les Binet (DDB Matrix) – learnings from IPA effectiveness awards
- Rachel Lawes (Lawes consulting) – semiotics
- Mark Earls (Herd Consulting) – herd/group behaviour
- Alastair Goode (Duckfoot Research) – testing implicit communication processing
Good luck!
June 11th, 2009 at 11:37
One more name: Paul Feldwick
June 11th, 2009 at 12:33
Thanks Mats!
August 11th, 2009 at 22:26
Jim Elms – Director of Context Planning at Grey Worldwide
August 12th, 2009 at 15:51
Thanks Griffin!