As advertising agencies we are naturally good at capitalising on client success At the same time we're naturally bad at taking full responsibility when things have been unsuccessful. The Economist has written a piece on new types of agency compensation based on metrics and overall performance. I believe this is a topic that's both client [...]

If you're a planner in Sweden and haven't joined Account Planning Group yet, it's time to do so. This Autumn features a theme on Digital Planning, with lectures from John Owen at Dare Digital and Robin Grant at We are social plus two workshops to discuss and digest what we've learned on the way. 
Check out: Account [...]

The olive oil shelf at my local supermarket is probably the most confusing place I know. It's the place where I spend the most time at the supermarket – and I'm not alone, because I notice that fellow shoppers tend to stare at the bottles for several minutes. Olive oil is like wine – there's [...]

… in the driver seat again. Haven't done anything remotely related to planning in four weeks, so warming up the old engines will take some time.