It's surprising that despite all the advanced talk about advertising and creative strategies these days some brands just forget the main objective: to sell products. Above is part of a running campaign from a Swedish clothing brand that I think does a really poor job in communicating a.k.a. selling the product. 

To clarify my point, check out this ultra-crisp visual from Kate Spade. It makes you wanna buy the product. And no, it's not a matter of expensive versus cheap brand or art direction, it's business.