Comments on: What social media can’t do

By: jean

jean — Fri, 20 Nov 2009 10:42:38 +0000

I agree with you Gerald, even if i’ve got personal doubts about LV strategy.
They are moving from a luxuty brand to a premium lifestyle brand. In the long term, they could turn popular.. Weird no?

By: Leon

Leon — Sat, 07 Nov 2009 14:06:04 +0000

Good point Gerald.

By: Gerald

Gerald — Fri, 06 Nov 2009 15:10:37 +0000

I am afraid, it’s not. As long as you simply focus on the communication aspect of it, I would agree. But anyone who wants to simply replace traditional advertising with social hasn’t understood anything. Social opens processes, lets us participate, enables us to comment on stuff, lets us exchange assets…the part in which some company talks to us via twitter is pretty much the boring part of it.

By: Dan

Dan — Thu, 05 Nov 2009 10:55:51 +0000

That’s very true.