January 2010
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Month January 2010

Time-tested

Picked up this classic Volkswagen ad in a vintage shop in Stockholm today (not sure from exactly what year it is, do you?). More advertising should be timeless like this.

Conflict planning

Creating social or cultural conflicts is a great creative strategy for achieving communicative momentum. Especially when the brand allows for it. Above is a “promo trailer” for a fictive company called Sandhamnstek (part of a social media campaign to generate PR) we set up for our client TV3 who will air a reality show about [...]

You’re not innovative

This guy is.

Key success factor

ffffound