Comments on: The ultimate creative brief http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/ Selected thoughts on branding and communications for creative planners and strategic creative types. BETA. Tue, 05 Apr 2011 19:51:53 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Leon http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/comment-page-1/#comment-515 Leon Sun, 07 Feb 2010 19:02:59 +0000 http://www.theplanninglab.com/?p=690#comment-515 Interesting thought. I definitely believe you could use the iPad as a collaborative "ideation" tool, especially if you connect multiple iPads into one "working space" for briefings, brainstorms, etc. I really hope someone invents a "creative space collaboration tool" or something. Interesting thought. I definitely believe you could use the iPad as a collaborative “ideation” tool, especially if you connect multiple iPads into one “working space” for briefings, brainstorms, etc.

I really hope someone invents a “creative space collaboration tool” or something.

]]> By: Marc-Oliver http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/comment-page-1/#comment-514 Marc-Oliver Sun, 07 Feb 2010 18:55:34 +0000 http://www.theplanninglab.com/?p=690#comment-514 Understand. Don't get me wrong – I really like the idea of using iPad Technology and the briefing scenario. I am an Art Director, so kinda read over a couple of creative briefs in my life. Some were good – some were bad. Sometimes a great headline helped me to create outstanding visuals or pictures, sometimes it was just a number or a little scetch. Now, when I look at the iPad again, I am asking myself, if this technology could create another "more visual" "briefing environment" to – sort of – PLAY THE CREATIVE BRIEF. If so, how do the elements look like? Is it text, cards, visuals, picts, whatever? What if "creative briefing" is becoming a crowdsoured avtivity? Why not integrate data and conversation in real-time? Understand. Don’t get me wrong – I really like the idea of using iPad Technology and the briefing scenario. I am an Art Director, so kinda read over a couple of creative briefs in my life. Some were good – some were bad. Sometimes a great headline helped me to create outstanding visuals or pictures, sometimes it was just a number or a little scetch.

Now, when I look at the iPad again, I am asking myself, if this technology could create another “more visual” “briefing environment” to – sort of – PLAY THE CREATIVE BRIEF. If so, how do the elements look like? Is it text, cards, visuals, picts, whatever? What if “creative briefing” is becoming a crowdsoured avtivity? Why not integrate data and conversation in real-time?

]]> By: Leon http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/comment-page-1/#comment-508 Leon Sat, 06 Feb 2010 17:52:58 +0000 http://www.theplanninglab.com/?p=690#comment-508 Of course not. But defining a strategy isn't only about creating content. The iBrief idea is about using only those elements which are necessary for a crystal-clear brief. Of course not. But defining a strategy isn’t only about creating content. The iBrief idea is about using only those elements which are necessary for a crystal-clear brief.

]]> By: Marc-Oliver http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/comment-page-1/#comment-507 Marc-Oliver Sat, 06 Feb 2010 17:44:17 +0000 http://www.theplanninglab.com/?p=690#comment-507 Cool Idea, but Leon, do you really think that with moving and dragging things around you actually create relevant content? I was just thinking about something similar and hopefully could bring that on my blog someday soon. The blog post will cruise around the question; How do you brief creatives for Social Media or User Engagement? Would be nice to hear your thoughts. Marc-Oliver Cool Idea, but Leon, do you really think that with moving and dragging things around you actually create relevant content? I was just thinking about something similar and hopefully could bring that on my blog someday soon. The blog post will cruise around the question; How do you brief creatives for Social Media or User Engagement?

Would be nice to hear your thoughts.

Marc-Oliver

]]> By: Magnus Nyström http://www.theplanninglab.com/2010/02/the-ultimate-creative-brief/comment-page-1/#comment-500 Magnus Nyström Fri, 05 Feb 2010 09:26:44 +0000 http://www.theplanninglab.com/?p=690#comment-500 Hej Leon, Fräls mig med en smart mall till denna puck!!!! Sköt om dig /Newstream Hej Leon,

Fräls mig med en smart mall till denna puck!!!!
Sköt om dig
/Newstream

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