Most people in the creative business have sources of inspiration – the ingredients for what are ultimately turned into ideas. If you’re in the business of selling ideas, isn’t it logical that you treat your inspiration like any other asset?
Above is my personal portfolio of inspiration: pop cultural, well-diversified and outstandingly positioned for the long-term.
Comments
5 Comments so far. Leave a comment below.Isn’t it funny that so many of us involved in creative business have pretty much the same sources of inspiration? My guess is that if you interview 100 creatives, many of these things (TED, Apple, Woody Allen, New Order, Joy Division, Wired, Eeames) will show up time after time…
Maybe it’s just a good foundation that you can mix up with other more obscure sources?
Nice idea. I’m going to get down to making my own.
Cheers – Tim Gregory (planner in NZ)
Hi Leon, I truly love your blog and I’ve found lots of good things here.
However I wanted to say these images… isn’t it cliché ? First I thought: “Hey, I do like all this too…” and then “well, nothing new, nothing personnal, nothing original” finally it’s just good old stuff. Certainly good bases for inspiration, maybe universal successful creative people and stuff, but I guess for inspiration I would pay more attention on things telling personnal stories, a different way and beside the mainstream… OK, it’s just a spontaneous point of view…
I’ll be reading you.
Hey Antoine.
It’s absolutely cliché and not unique in any way. But I also believe that ideas isn’t about copying other ideas, but about putting 1+1 together that will ultimately result in something new. In that sense, inspiration can come from anywhere, it’s what you make out of it in your strategy, planning, creation that will determine outcomes.
You’re right.
Interesting subject.
Thanks for your answer.
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