Today’s agency challenge isn’t digital thinking or innovation but a reality check.

Why?

Because too many agencies (i.e. offices with people that have advertising background and sell creative services to companies that want to sell more stuff and/or build their brand) see themselves as more than just advertising agencies. Which is fair when it comes to marketing yourself as the new hot shit. But a bit problematic, given the fact that zero advertising people throughout history have managed to come up with anything really innovative. Like the computer on the picture. Or even the cable that attaches to it. If advertising people could invent iPhones or come up with new search engine logarithms and be rich as f**ks, trust me they would.