Creativity is probably the most important asset to any ad agency. So it would be stupid of one to not dig deeper into an agency’s creative processes and try to improve these. There are of course many aspects of creativity and ways of improving things. One way of looking at creativity is from a behavioural [...]

Neuromarketing as the potential to be an interesting tool for understanding human brain activity and behavior. There’s a significant bottleneck in application, however: performing brain scans (fMRI) is incredibly expensive. As an example, Omnicom, a global marketing coms network, bases its global neuro-based media planning on a sample of 16 people. So, for neuromarketing to [...]

In the future, we don’t need ad agencies, only brain helmets.

Here’s an APG seminar you don’t want to miss: on February 20th Anna Bodin and Ebba Horn from media agency PHD (part of Omnicom) will talk about neuroplanning. What is it, and how will it change the way media strategy is designed? Don’t know, but [...]

I’ve been having nightmares about our latest advertising campaign.

An old friend of mine, Samuel, is a cognitive behavioural psychologist and a goldmine for insights into human behaviour. As a planner I have been compelled to learn about the key principles of cognitive behavioural psychology or CBT.
The interesting part about CBT practioners is that they [...]

Above average IQ and wealth are unrelated, according to a recent study. The study made by Jay Zagorsky at Ohio State University’s Center for Human Resource Research found that people of below average intelligence were, overall, just about as wealthy as those in similar circumstances but with higher scores on an IQ test. People with [...]

According to a small survey done by Cognitive Daily, humans can identify faces from non-faces with very little information. As little as 6 by 7 pixels is needed to identify faces. That’s amazing.
Can you recognize the face above? If not, click here.