-
Hello.
My name is Leon and I’m a Planner at an advertising agency in Stockholm, Sweden.
Follow me on Twitter: @theplanninglab
-
Tweets- theplanninglab: @DesmondDemian thanks for the #ff
- theplanninglab: RT @BlackOperatives: for those who may have missed it, I'm walking 800 km to get a job at JvM: http://bit.ly/buqaAN
- theplanninglab: CPB rebrands carrots as junk food http://bit.ly/blxbGN
- theplanninglab: RT @DanielPink: Emotionally intelligent invoice . . . http://bit.ly/cAgQ8P (via@hklefevre)
- theplanninglab: @adplanner Don't forget: meetings aren't *real* work!
- theplanninglab: Wow. RT @LenKendall: Those who have vision shouldn't click this. http://www.themostamazingwebsiteontheinternet.com/ (HT @tylertravitz)
-
Recent Comments
- Tomi Ogunlesi on Better creativity (updated)
- tomi ogunlesi on The Fast Agency
- tomi ogunlesi on Oldism
- tomi ogunlesi on Innovation and the agency
- tomi ogunlesi on Perception is reality
- Oscar on Are you in control?
- Inspiration Porfolio on The inspiration portfolio
- A Second Helping Of Agency Compensation (plus Dessert!) on The Fast Agency
- Max on The Fast Agency
- Leon on The Fast Agency
-
Blogroll
The one thing your brand should focus on
Oct 26, ’09
9:53 AM
Here's an article I wrote for Superbrands that was published last week on their blog.
As somebody working in marketing it is very likely that you are drowning in everyday problems. And if you’re like most other companies, it’s also very likely that the solutions you’re working on deal with yesterday’s problems rather than capturing [...]
Where substance still rules
May 3, ’09
1:52 PM
Inspired by friend of mine (a laid-back creative director, now who would have guessed that?), I've been thrown in to the esoteric world of hi-fi products (still the affordable end of it though).
This world is quite the opposite of modern branding. Product quality rules and package design looks like shit. I really hope [...]
Brand strategy fail
May 3, ’09
1:26 PM
Most non-iconic brands have strategy documents that look something like this.
My guess is that defining brand values is more of an exercise in wishful thinking than anything. Sort of like defining how the perfect man/woman should be like. Doesn't hurt to throw in a couple of extra keywords does it?
Cases where brands take core [...]
Risk, creativity and innovation
Apr 7, ’09
8:29 PM
Classic finance theory states that the higher risk you're willing to take, the higher will be the potential return. And although the world of communications doesn't use advanced equations or formulas to calculate risks, the same relationship between creative risk and potential award holds (both in terms of efficiency and profits for the client and [...]
Rethinking brand consultants
Mar 15, ’09
3:39 PM
Strategy is often a misused word, but strategy simply answers the question: how? So in today's world of communications clarity of thought and execution is more important than ever.
In the 90s ago brand strategy used to be the domain of the "full-service" agency, but when agencies became more disintegrated and specialised into creative shops, the ownership [...]
Random concept of the day II: Statens Järnvägar
Feb 7, ’09
3:02 PM
A bit hard to explain in English, so never mind if you don't understand Swedish.
Creative starter: weekend decadence
Jan 28, ’09
12:45 PM
The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations that make life easier and more enjoyable for city people, depending on what brand you are. Think [...]
Great stuff on media, brands and communications
Jan 21, ’09
12:00 PM
There's certainly no shortage on stuff on social media out there, but here's a presentation that manages to puts everything into context without any hype. Made by the strategy department of German Scholz & Friends. A recommended read for any agency planner, media strategist or client.