Creating social or cultural conflicts is a great creative strategy for achieving communicative momentum. Especially when the brand allows for it. Above is a “promo trailer” for a fictive company called Sandhamnstek (part of a social media campaign to generate PR) we set up for our client TV3 who will air a reality show about [...]

Some planning at work: this time a new brand spot for Jämtkraft, a Swedish energy company. 

Background
Jämtkraft is different to other energy companies. The people that work there are actually really nice people, not greedy men in suits. The company gives a lot back to the local communities such as building arenas and sponsoring many different [...]

Here's some planning at work for Miele:

Background
Miele is a brand that makes household machines like vacuum cleaners, washing machines, fridges, etc. The machines cost twice as much as the nearest competitor, but the brand image is kind of shoddy, so people don't really have a reason for getting a Miele when they can get an [...]

Here's some actual planning work: 

Background and challenge 
Besides classical opera, the Swedish Royal Opera also feature ballet performances. The Opera wants to increase the popularity of ballet by reaching out to new customers beyond the traditional ballet patronage. 

Penetrating the market for ballet is difficult, because most people have preconceived notions about ballet. Ballet is dull and [...]

Time to show some actual planning at work. Here’s a campaign for The Royal Swedish Opera from us at Jung von Matt that’s just out. Whatcha think?
Background

Samson & Delilah is a new show at The Royal Swedish Opera. It is a classic biblical story but given a new twist. The director wants to provoke the [...]