Our good friends at the Federal Reserve have analysed the current recession against ten previous postwar recessions. When it comes to employment changes, the current recession is still doing better than the median of previous ones:
Looking at output (GDP), things look even better – only now have a fall in output touched the level of [...]
Here are three good reads on advertising in a recession:
1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One
2. Communicating in a Downturn – Contagious
3. Advertising on edge – The Economist
Neuromarketing as the potential to be an interesting tool for understanding human brain activity and behavior. There’s a significant bottleneck in application, however: performing brain scans (fMRI) is incredibly expensive. As an example, Omnicom, a global marketing coms network, bases its global neuro-based media planning on a sample of 16 people. So, for neuromarketing to [...]
In the light of the Bringéus-Resumé story, I have concluded that:
1. Freedom of speech is absolute (not relative) in a free democracy.
2. In order to work, freedom of speech should be followed by tolerance.
3. Citizens should not be deterred from criticising media.
4. Media must not attack citizens that are not public figures.
5. Media [...]
Some restaurant guests in Staffordshire, England, got a chock when receiving this bill after their meal. Good one.
BBC News
For those who aren’t up-to-date with what Fake Steve Jobs, Googleverse, Web 3.0 and Mashups really mean, the last issue of Wired magazine comes with a fantastic blue booklet called Geekipedia.
Inside Facebook, a blog, points out that the two most active apps (defined by highest percentage of total users that are active) on Facebook are games.
So, we can conclude that people are using Facebook at work, and they are playing computer games! it seems not much has happened since the days of Solitaire…
Fast Company, a business magazine, writes about the economics and psychology of the bottled water industry in this article. Some interesting facts about bottled water:
* Americans spent $15 billion on bottled water last year.
* 24% of the bottled water American consumers buy is tap water repackaged by Coke and Pepsi.
* Americans produce waste from [...]
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