This TED talk by Mihaly Csikzentmihalyi about creativity and flow made me think about what actually determines greatness in life, both from an individual perspective and from a agency perspective. 
It all comes down to one thing: experience. Intelligence and talent is one thing, but becoming super-skilled is all about doing things many times over. [...]

The new SAAB seems to better than anything that has come out of the previously GM-owned car manufacturer for a long time. Maybe it’s PR work that has effectively positioned the new 9-5 as a great car. Or maybe it’s a live example of Jospeh Schumpeter’s idea of Creative Destruction – that past production resources must be destroyed [...]

Instead of using social media to find new ways of basically selling chocolate bars to people (aka advertising), shouldn't the power of these wonderful tools be used for something good instead? 

Obama used social media to mobilise a whole generation of people. This proves that the infrastructure can provide a great deal of momentum that cannot [...]

If we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the logical excel sheet will win surely win.

Most agencies produce a lot of stuff that's bread-n-butter stuff. It's kind of "the way things work", and rightfully so, because it finances the creative stuff that wins awards and [...]

The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations  that make life easier and more enjoyable for city people, depending on what brand you are. Think [...]

Our good friends at the Federal Reserve have analysed the current recession against ten previous postwar recessions. When it comes to employment changes, the current recession is still doing better than the median of previous ones:

Looking at output (GDP), things look even better – only now have a fall in output touched the level of [...]

The Euro-Krona exchange rate is at a two-year low. It has in other words never been a better time than now to hire a Swedish ad agency as a foreign company. 

These days I’m hooked on Glasvegas, a hyped UK band and a good example of what Michael Dahlén writes about in Nextopia, the society where everything is about what will happen in the future. In the UK, new rock bands have always been the hyped as the next big thing since the Beatles. Kind of [...]

This is geeky. Those of you that studied economics at university probably know column in the NY Times.
In 1978, when Krugman was an assistant professor at Princeton, he wrote a paper called The Theory of Interstellar Trade. If two planets, for example Earth and Trantor, are engaging in trade of goods that require [...]

Swedish people certainly know their brands. Sweden has blessed the world with brands such as IKEA, Volvo, Ericsson, H&M and so forth. We have also embraced foreign brands and made them our own. Swedes drink both Gevalia and Illy coffee, drive Volvo and BMW, fly Scandinavian and Ryanair, drink Pripps and Staropramen, so in that [...]