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<channel>
	<title>The Planning Lab &#187; Economics</title>
	<atom:link href="http://www.theplanninglab.com/category/economics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theplanninglab.com</link>
	<description>Selected thoughts on branding and communications for creative planners and strategic creative types. BETA.</description>
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			<item>
		<title>Success is all about statistics</title>
		<link>http://www.theplanninglab.com/2009/11/success-is-all-about-statistics/</link>
		<comments>http://www.theplanninglab.com/2009/11/success-is-all-about-statistics/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 10:21:50 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=12</guid>
		<description><![CDATA[ 

This TED talk by Mihaly Csikzentmihalyi about creativity and flow made me think about what actually determines greatness in life, both from an individual perspective and from a agency perspective.&#0160;
It all comes down to one thing: experience. Intelligence and talent is one thing, but becoming super-skilled is all about doing things many times over. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2012875ac0c9d970c-pi" style="display: inline;" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2012875ac0c9d970c-pi?referer=');"><img alt="Bellcurve" class="asset asset-image at-xid-6a00d83451688869e2012875ac0c9d970c " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2012875ac0c9d970c-500wi" style="width: 470px; " /></a> </p>
</p>
<p><a href="http://www.ted.com/talks/lang/eng/mihaly_csikszentmihalyi_on_flow.html" onclick="pageTracker._trackPageview('/outgoing/www.ted.com/talks/lang/eng/mihaly_csikszentmihalyi_on_flow.html?referer=');">This</a> TED talk by <em>Mihaly Csikzentmihalyi</em> about creativity and flow made me think about what actually determines greatness in life, both from an individual perspective and from a agency perspective.&#0160;</p>
<p><span style="font-size: 13px; ">It all comes down to one thing: experience. Intelligence and talent is one thing, but becoming super-skilled is all about doing things many times over. After ten years of doing something, you will fully master it. So, it&#39;s all about <strong>statistics</strong>. <em>Nassim Nicolas Taleb</em>, author of <a href="http://www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/1400067936/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1258448482&amp;sr=8-1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.amazon.com/Fooled-Randomness-Hidden-Chance-Markets/dp/1400067936/ref=sr_1_1?ie=UTF8_amp_s=books_amp_qid=1258448482_amp_sr=8-1&amp;referer=');">Fooled by Randomness</a>, has an even more extreme position: he argues that success is totally <strong>random</strong> – people who have reached exceptional wealth have been the right people at the right time in the right environment.&#0160;</span></p>
<p><span style="font-size: 13px; ">I&#39;d say the outlook for somebody who believes only in statistics is rather gloomy, and I believe there&#39;s one way to beat the system: <strong>productivity </strong>(not really surprising, most exceptional people I know also happen to work a lot). So, if you&#39;re twice as productive as the average person, you will do twice as much and instead of ten years, you&#39;ll master a subject after five years. If you&#39;re lazy, things will take longer – unless you&#39;re a <strong>lucky bastard</strong>, that is.&#0160;</span></p>
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			<wfw:commentRss>http://www.theplanninglab.com/2009/11/success-is-all-about-statistics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Creative destruction</title>
		<link>http://www.theplanninglab.com/2009/10/creative-destruction/</link>
		<comments>http://www.theplanninglab.com/2009/10/creative-destruction/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 17:56:15 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economics]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=25</guid>
		<description><![CDATA[
The new SAAB seems to better than anything that has come out of the previously GM-owned car manufacturer for a long time. Maybe it&#8217;s PR work that has effectively positioned the new 9-5 as a great car. Or maybe it&#8217;s a live example of Jospeh Schumpeter&#8217;s idea of Creative Destruction – that past production resources must be destroyed [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="430" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/qeiUoE9dV9A&amp;hl=sv&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="430" height="295" src="http://www.youtube.com/v/qeiUoE9dV9A&amp;hl=sv&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The new SAAB seems to better than anything that has come out of the previously GM-owned car manufacturer for a long time. Maybe it&#8217;s PR work that has effectively positioned the new 9-5 as a great car. Or maybe it&#8217;s a live example of<a href="http://en.wikipedia.org/wiki/Joseph_Schumpeter" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Joseph_Schumpeter?referer=');"> Jospeh Schumpeter&#8217;s</a> idea of Creative Destruction – that past production resources must be destroyed in order to give way for innovation. For a corporation like GM that&#8217;s evidently unable to renew itself, the best solution forward might a total dismantlement.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Finding real use for social media</title>
		<link>http://www.theplanninglab.com/2009/02/finding-real-use-for-social-media/</link>
		<comments>http://www.theplanninglab.com/2009/02/finding-real-use-for-social-media/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 20:02:33 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=116</guid>
		<description><![CDATA[


Instead of using social media to find new ways of basically selling chocolate bars to people (aka advertising), shouldn&#39;t the power of these wonderful tools be used for something good instead?&#0160;

Obama used social media to mobilise a whole generation of people. This proves that the infrastructure can provide a great deal of momentum that cannot [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e201127904111428a4-pi" style="display: inline;" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e201127904111428a4-pi?referer=');"><img alt="650_big01" class="at-xid-6a00d83451688869e201127904111428a4 " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e201127904111428a4-500wi" style="width: 470px; " /></a>
</p>
<p>
<div><span style="font-size: 13px; font-family: &#39;Lucida Grande&#39;; ">Instead of using social media to find new ways of basically selling </span><span style="font-weight: bold; font-size: 13px; font-family: &#39;Lucida Grande&#39;; ">chocolate bars</span><span style="font-size: 13px; font-family: &#39;Lucida Grande&#39;; "> to people (aka advertising), shouldn&#39;t the power of these wonderful tools be used for something good instead?&#0160;</span><span style="font-weight: bold;"></span></div>
<div><span style="font-weight: bold;"><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Obama used social media to mobilise a whole generation of people. This proves that the infrastructure can provide a great deal of </span><span style="font-weight: bold; font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">momentum that cannot be stopped. </span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">And the more people that are connected, the more feasible it is.&#0160;</span></div>
<div><span style="font-size: 11px; line-height: 13px;"><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Imagine</span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">&#0160;using Twitter and other social media for:</span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">* Starting an elite university for everyone<br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">* Finance a microcredit system for the third world</span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">* Starting direct-democracy movements</span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">* Igniting resistances and revolutions, and overthrowing regims</span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></div>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">When everybody is connected to everybody, the only thing that&#39;s required is will, and </span><span style="font-weight: bold; font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">the only limitation is the imagination.</span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">&#0160;</span></div>
<div>Related: <a href="http://theplanninglab.typepad.com/theplanninglab/2009/02/the-piracy-lab-will-the-crowd-bail-them-out.html" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/theplanninglab/2009/02/the-piracy-lab-will-the-crowd-bail-them-out.html?referer=');">The Piracy Lab: Will the crowd bail them out?</a></div>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Can we break the 80-20 rule?</title>
		<link>http://www.theplanninglab.com/2009/01/can-we-break-the-80-20-rule/</link>
		<comments>http://www.theplanninglab.com/2009/01/can-we-break-the-80-20-rule/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 18:56:57 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=150</guid>
		<description><![CDATA[



If&#0160;we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the&#0160;logical excel sheet will win surely win.



Most agencies produce a lot of stuff that&#39;s&#0160;bread-n-butter stuff.&#0160;It&#39;s kind of &#34;the way things work&#34;, and rightfully so, because it finances the creative stuff that wins awards and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2011168378afa970c-popup" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2011168378afa970c-popup?referer=');window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><img alt="80_20.001" class="at-xid-6a00d83451688869e2011168378afa970c " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2011168378afa970c-500wi" style="width: 470px; " /></a>
</p>
<div>
<div>
<div><span style="font-size: 12px; font-family: &#39;Lucida Grande&#39;; ">If&#0160;we no not dare to challenge the share-of-voice-thinking with the belief that creativity is the key to efficiency (and eternal life), the&#0160;logical excel sheet will win surely win.</span></div>
</div>
</div>
<p>
<div>Most agencies produce a lot of stuff that&#39;s&#0160;bread-n-butter stuff.&#0160;It&#39;s kind of &quot;the way things work&quot;, and rightfully so, because it finances the creative stuff that wins awards and makes the world better. Ironically, the agency world is responsible for the stuff we call clutter to be able to do stuff that breaks out of it as a result of this equation.</div>
<p>
<div>Part of the problem is that we have an oversupply of media space that has to be filled. Any representative from the media agency world will tell you that this is the way it has to be.</div>
<p>
<div>
<div><span style="font-weight: bold;">But we know that a fist can hit harder than five fingers, but do we dare pick a fight in the first place?&#0160;</span></div>
</div>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Creative starter: weekend decadence</title>
		<link>http://www.theplanninglab.com/2009/01/creative-starter-weekend-decadence/</link>
		<comments>http://www.theplanninglab.com/2009/01/creative-starter-weekend-decadence/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 12:45:23 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=156</guid>
		<description><![CDATA[


The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I&#39;m not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations &#0160;that make life easier and more enjoyable for city people, depending on what brand you are. Think [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536f43c22970b-popup" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2010536f43c22970b-popup?referer=');window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><img alt="Weekend decadence.002" class="at-xid-6a00d83451688869e2010536f43c22970b " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536f43c22970b-500wi" style="width: 490px; " /></a>
</p>
<p>
<div><span></span><span style="font-size: 11px; line-height: 13px;"><span style="font-weight: bold;">The worse our weekdays are, the more precious our weekends become.</span> So in recession times, brands can be more useful than ever. I&#39;m not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations &#0160;that make life easier and more enjoyable for city people, depending on what brand you are. Think in terms of <span style="font-weight: bold;">a shift in priorities</span>: although the weekend is only 20 percent of the week, people will spend 80 percent of their hedonistic life here, including budget.</span></div>
<div><span style="font-size: 11px; line-height: 13px;"><br /></span></div>
<div><span style="font-size: 11px; line-height: 13px;">Here&#39;s a mindmap. What products, services, utilities or other innovations come to mind?&#0160;</span></div>
<div><span style="font-size: 11px; line-height: 13px;"><br /></span></div>
<div><span style="font-size: 11px; line-height: 13px;"><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536fd6374970c-popup" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2010536fd6374970c-popup?referer=');window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><img alt="Weekend decadence.003" class="at-xid-6a00d83451688869e2010536fd6374970c " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536fd6374970c-500wi" style="width: 490px; " /></a><br />
<br /></span></div>
<div><span style="font-size: 11px; line-height: 13px;"><br /></span></div>
<div><span style="font-size: 11px; line-height: 13px;"><br /></span></div>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The Recession Lab: bad but not that bad</title>
		<link>http://www.theplanninglab.com/2009/01/the-recession-lab-bad-but-not-that-bad/</link>
		<comments>http://www.theplanninglab.com/2009/01/the-recession-lab-bad-but-not-that-bad/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 08:36:52 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Economics]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=171</guid>
		<description><![CDATA[Our good friends at the Federal Reserve have analysed the current recession against ten previous postwar recessions. When it comes to employment changes, the current recession is still doing better than the median of previous ones:






Looking at output (GDP), things look even better – only now have a fall in output touched the level of [...]]]></description>
			<content:encoded><![CDATA[<div><span style="font-weight: bold; font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Our good friends at the Federal Reserve</span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "> have analysed the current recession against ten previous postwar recessions. When it comes to </span><span style="font-weight: bold; font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">employment changes</span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">, the current recession is still doing better than the median of previous ones:</span></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "></p>
<p></span></p>
<div><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a395970b-pi" style="display: inline;" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a395970b-pi?referer=');"><span style="display: inline; font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><img alt="1employment_length_large" class="at-xid-6a00d83451688869e2010536d9a395970b " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a395970b-500wi" style="width: 490px; " /></span></a><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br />
<br /></span></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "></p>
<p></span></p>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Looking at </span><span style="font-weight: bold; font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">output</span><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "> (GDP), things look even better – only now have a fall in output touched the level of a mild recession:</span></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></p>
<div><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a330970b-popup" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a330970b-popup?referer=');window.open( this.href, &#39;_blank&#39;, &#39;width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39; ); return false" style="display: inline;"><span style="display: inline; font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><img alt="2gdp_length_large" class="at-xid-6a00d83451688869e2010536d9a330970b " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536d9a330970b-500wi" style="width: 470px; " /></span></a><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br />
<br /></span></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "></p>
<p></span></p>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">The graphs should not be seen as forecasts.</span></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></p>
<div><a href="http://www.minneapolisfed.org/publications_papers/studies/recession_perspective/index.cfm" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.minneapolisfed.org/publications_papers/studies/recession_perspective/index.cfm?referer=');"><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Federal Reserve</span></a><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "> via </span><a href="http://valleywag.gawker.com/5132725/you-call-this-a-downturn" target="_blank" onclick="pageTracker._trackPageview('/outgoing/valleywag.gawker.com/5132725/you-call-this-a-downturn?referer=');"><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Valleywag</span></a></div>
<p><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; "><br /></span></p>
<div><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">Related posts: </span><a href="http://theplanninglab.typepad.com/theplanninglab/2009/01/recession-roundup.html" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/theplanninglab/2009/01/recession-roundup.html?referer=');"><span style="font-size: 11px; font-family: &#39;Lucida Grande&#39;; ">The Recession Lab – roundup</span></a></div>
<div></div>
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		<title>Swedish agencies are cheaper than ever</title>
		<link>http://www.theplanninglab.com/2008/11/swedish-agencies-are-cheaper-than-ever/</link>
		<comments>http://www.theplanninglab.com/2008/11/swedish-agencies-are-cheaper-than-ever/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 23:36:52 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Finance]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=224</guid>
		<description><![CDATA[


The Euro-Krona exchange rate is at a two-year low. It has in other words never been a better time than now to hire a Swedish ad agency as a foreign company.&#0160;
]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536134b46970b-pi" style="display: inline;" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/.a/6a00d83451688869e2010536134b46970b-pi?referer=');"><img alt="SEK-EUR.006" class="at-xid-6a00d83451688869e2010536134b46970b " src="http://theplanninglab.typepad.com/.a/6a00d83451688869e2010536134b46970b-500wi" style="width: 490px; " /></a>
</p>
<p>
<div><span style="font-weight: bold;">The Euro-Krona exchange rate</span> is at a two-year low. It has in other words never been a better time than now to hire a Swedish ad agency as a foreign company.&#0160;</div>
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		<slash:comments>0</slash:comments>
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		<title>Expectation nation</title>
		<link>http://www.theplanninglab.com/2008/10/expectation-nation/</link>
		<comments>http://www.theplanninglab.com/2008/10/expectation-nation/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 21:03:49 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Economics]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=245</guid>
		<description><![CDATA[

These days I&#8217;m hooked on Glasvegas, a hyped UK band and a good example of what Michael Dahlén writes about in Nextopia, the society where everything is about what will happen in the future. In the UK, new rock bands have always been the hyped as the next big thing since the Beatles. Kind of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/photos/uncategorized/2008/10/20/magimagephp_2.jpeg" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/photos/uncategorized/2008/10/20/magimagephp_2.jpeg?referer=');"><img alt="Magimagephp_2" title="Magimagephp_2" src="http://theplanninglab.typepad.com/theplanninglab/images/2008/10/20/magimagephp_2.jpeg" width="480" height="640" border="0"  /></a></p>
<p><a href="http://theplanninglab.typepad.com/photos/uncategorized/2008/10/20/nike_rooneyhires.jpg" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/photos/uncategorized/2008/10/20/nike_rooneyhires.jpg?referer=');"><img alt="Nike_rooneyhires" title="Nike_rooneyhires" src="http://theplanninglab.typepad.com/theplanninglab/images/2008/10/20/nike_rooneyhires.jpg" width="480" height="283" border="0"  /></a></p>
<p>These days I&#8217;m hooked on <strong>Glasvegas</strong>, a hyped UK band and a good example of what Michael Dahlén writes about in <em>Nextopia</em>, the society where everything is about what will happen in the future. In the UK, new rock bands have always been the hyped as the next big thing since the Beatles. Kind of like the kind of hope that arises before football championships.  </p>
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		<slash:comments>0</slash:comments>
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		<title>Sci-fi + economics</title>
		<link>http://www.theplanninglab.com/2008/03/sci-fi-economics/</link>
		<comments>http://www.theplanninglab.com/2008/03/sci-fi-economics/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 16:32:42 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Humor]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=332</guid>
		<description><![CDATA[This is geeky.  Those of you that studied economics at university probably know column in the NY Times. 
In 1978, when Krugman was an assistant professor at Princeton, he wrote a paper called The Theory of Interstellar Trade. If two planets, for example Earth and Trantor, are engaging in trade of goods that require [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://theplanninglab.typepad.com/photos/uncategorized/2008/03/15/200pxkrugman_fpo.jpg" onclick="pageTracker._trackPageview('/outgoing/theplanninglab.typepad.com/photos/uncategorized/2008/03/15/200pxkrugman_fpo.jpg?referer=');"><img alt="200pxkrugman_fpo" title="200pxkrugman_fpo" src="http://theplanninglab.typepad.com/theplanninglab/images/2008/03/15/200pxkrugman_fpo.jpg" width="75" height="117" border="0" style="float: left; margin: 0px 5px 5px 0px;" /></a><strong>This is geeky. </strong> Those of you that studied economics at university probably know <a href="http://en.wikipedia.org/wiki/Paul_Krugman<br />
&#8220;>Paul Krugman</a>, a high-profile American <strong>economist</strong> known for free-trade theories. Krugman also has a <a href="http://krugman.blogs.nytimes.com/2008/03/11/economics-the-final-frontier/<br />
&#8220;>column</a> in the <strong>NY Times</strong>. </p>
<p>In 1978, when Krugman was an assistant professor at <a href="http://www.princeton.edu/main/" onclick="pageTracker._trackPageview('/outgoing/www.princeton.edu/main/?referer=');">Princeton</a>, he wrote a paper called <strong>The Theory of Interstellar Trade.</strong> If two planets, for example Earth and <em>Trantor</em>, are engaging in trade of goods that require transportation <strong>near lightspeed</strong>, how will <strong>interest rates</strong> be determined, given the theory of general relativity (time goes slower near the speed of light)? </p>
<blockquote><p>Abstract: This paper extends interplanetary trade theory to an interstellar setting. It is chiefly concerned with the following question: how should interest rates on goods in transit be computed when the goods travel at close to the speed of light? This is a problem because the time taken in transit will appear less to an observer traveling with the goods than to a stationary observer. A solution is derived from economic theory, and two useless but true theorems are proved&#8230; This paper, then, is a serious analysis of a ridiculous subject, which is of course the opposite of what is usual in economics.</p></blockquote>
<p>
<strong>This entertaining</strong> paper has now been scanned and is free for everybody to <a href="http://www.princeton.edu/~pkrugman/interstellar.pdf" onclick="pageTracker._trackPageview('/outgoing/www.princeton.edu/_pkrugman/interstellar.pdf?referer=');">enjoy</a>.</p>
<p><a href="http://krugman.blogs.nytimes.com/2008/03/11/economics-the-final-frontier/" onclick="pageTracker._trackPageview('/outgoing/krugman.blogs.nytimes.com/2008/03/11/economics-the-final-frontier/?referer=');">NY Times</a> via <a href="http://science.slashdot.org/article.pl?sid=08/03/12/0112205<br />
&#8220;>Slashdot</a></p>
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		<title>Stumbling on the threshold of globalisation?</title>
		<link>http://www.theplanninglab.com/2007/10/stumbling-on-the-threshold-of-globalisation/</link>
		<comments>http://www.theplanninglab.com/2007/10/stumbling-on-the-threshold-of-globalisation/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 00:00:19 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Food and Drink]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://theplanninglab.com/?p=414</guid>
		<description><![CDATA[Swedish people certainly know their brands. Sweden has blessed the world with brands such as IKEA, Volvo, Ericsson, H&#038;M and so forth. We have also embraced foreign brands and made them our own. Swedes drink both Gevalia and Illy coffee, drive Volvo and BMW, fly Scandinavian and Ryanair, drink Pripps and Staropramen, so in that [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Swedish people</strong> certainly know their brands. Sweden has blessed the world with brands such as <em>IKEA, Volvo, Ericsson, H&#038;M</em> and so forth. We have also embraced <strong>foreign brands</strong> and made them our own. Swedes drink both <em>Gevalia</em> <strong>and</strong> <em>Illy</em> coffee, drive <em>Volvo</em> <strong>and</strong> <em>BMW</em>, fly <em>Scandinavian</em> <strong>and</strong> <em>Ryanair</em>, drink <em>Pripps</em> <strong>and</strong> <em>Staropramen</em>, so in that respect, it could be argued that <strong>Swedish consumers</strong> are, compared to many other nationalities, <strong>more rationalist than nationalist,</strong> and definitely <strong>not traditionalist</strong>. <strong>Most bang for the krona</strong> seems to be the rule: if foreign brand is better, we choose that brand. If the domestic brand is better, we choose that brand. If foreign and domestic are equal, we choose both.</p>
<p>That&#8217;s why I&#8217;m a bit <strong>bothered</strong>. </p>
<p><strong>I&#8217;ve discovered</strong> that there&#8217;s a category of products and services that somehow fall short of the <strong>rationality principle</strong>. Let me illustrate this with an example:</p>
<p><img alt="Globallocal" title="Globallocal" src="http://theplanninglab.typepad.com/photos/uncategorized/2007/10/02/globallocal.jpg" border="0"  /></p>
<p><strong>For some reason</strong>, may it be barriers to entry or the profit potential, the global giants have chosen not to enter the Swedish market. This is peculiar, because the local brands are not really strong. Ask any Swedish person if they would miss <em>Wayne&#8217;s Coffee</em> or <em>Bokus</em> and they&#8217;ll most likely say <strong>&#8216;nej&#8217;</strong>. </p>
<p>Brands like <strong>7 Eleven</strong> and <strong>Ben &#038; Jerry&#8217;s</strong> have successfully penetrated the Swedish market, so there is definitely a case for American mainstream companies to try their luck here. Whatever the weather, I&#8217;m really <strong>sick</strong> of brands like Wayne&#8217;s and Bokus.</p>
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