The Euro-Krona exchange rate is at a two-year low. It has in other words never been a better time than now to hire a Swedish ad agency as a foreign company. 

It’s my perception or prejudice that people with background in finance and those with marketing background live on different planets. And even though terms like awareness, sales growth, loyalty, customer satisfaction, repeat purchase, etc. sort of make sense they do not stick with finance people who also tend to be senior management. Branding agencies have, [...]