The Planning Lab » Guides http://www.theplanninglab.com Selected thoughts on branding and communications for creative planners and strategic creative types. BETA. Sun, 03 Jul 2011 11:16:24 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Better-looking slides http://www.theplanninglab.com/2010/05/better-looking-slides/ http://www.theplanninglab.com/2010/05/better-looking-slides/#comments Mon, 17 May 2010 08:54:39 +0000 Leon http://www.theplanninglab.com/?p=788

Most slides are ugly. Here’s a grid to make nicer ones.

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]]> http://www.theplanninglab.com/2010/05/better-looking-slides/feed/ 0 The Engagment Planning Guide [beta] http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/ http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/#comments Wed, 04 Feb 2009 23:49:24 +0000 Leon http://theplanninglab.com/?p=145

The Engagement Planning Guide


Here's the by-product of a newly finished client project and a real-time attempt to sort things out in the digital and social media jungle. This type of planning is still new to me, and I realise that the guide is far from complete  and that it might never be as technology continues to evolve. 

I've used the term engagement planning, because that's where the task began: the baseline thinking comes from a Jung von Matt expert on channel planning. After a call for help some really iniated people gave me a lot of tips, cases and theory and perspectives on the topics, so the guide is really a product of collective thoughts and different schools.

Many thanks to Jörn at JvM, Olle at Gyro, Leah in Minneapolis, Holger at Scholz Hamburg, and Gustav at Daddy.

]]> http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/feed/ 9 The Planning Guide http://www.theplanninglab.com/2008/11/the-planning-guide/ http://www.theplanninglab.com/2008/11/the-planning-guide/#comments Tue, 11 Nov 2008 11:37:53 +0000 Leon http://theplanninglab.com/?p=229 The_planning_guide_10001

It’s hard to keep track of a million things at once. So I’ve made this guide to structure the planning process a bit. It’s still work in progress, but you get the point.

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