Most people wouldn’t have a problem with buying pasta that comes from Italy, cars that come from Germany or a Taiwanese computer. But would you consider:
• A Brazilian bank to place your life savings?
• A digital camera made in Jamaica?
• A sneaker brand from Bosnia?
Probably not. But then again, people’s attitudes towards Japanese [...]

Strategy. What is it? Some management scholars believe that we simply don’t know. The Economist newspaper argues that consultants that make money by selling strategy don’t always agree on what it is. The Planning Lab explores this question and its relevance for account planning in the latest Inception Pack. Download it today!
Download Inception Pack volume [...]

The ultimate purpose of branding is to facilitate price premiums or increase the volume of sold goods. Sometimes the situation is reversed when pricing is used as a tool to increase the attractiveness of a brand. So far, nothing new. Pricing strategy, although important, is old news. To achieve sustainable advantage these days you have [...]

Everybody has that one friend (or maybe it’s you?) that’s too old to be single, afraid to commit, get babies and end up with one foot in a Volvo and the other foot in the grave. It’s not surprising either. Babies, expensive strollers, SUVs, latte moms are invading every inch of our personal space -and [...]