It has to be said that most advertising agencies are pretty good at market sensing: we imitate, adapt and evolve according to the latest trends in communications. For a long time, this process used to be easily manageable, because trends only affected the output of the advertising agency, not the business model. And even if [...]

There’s no perfect template for creative briefs. But with the iPad there could well be. This template would be interactive and customizable in real-time – just drag ‘n drop the elements you need. Or download new ones.
The name of this software? iBrief of course. Could somebody please invent this?

Keiichi Matsuda via CR blog

This guy is.

The internet has gone from an information society to a knowledge society. From being a huge database of information, today’s internet is full of prepackaged insightful knowledge in terms of blogs, tweets, slideshare, and so forth. Theoretically, the easy access to knowledge can change the whole world. Or can it? 

There are masses of people [...]

You've probably seen the twittering cat door, the twittering office chair and the twittering bakery. These lovely examples have one thing in common: they all use home-made devices that connect to Twitter. And while these application may seem like novelty, I do think they represent something something brilliant: off-the-shelf technology that allows anything to [...]

Today I had a meeting with the nice people at PhD, a media agency, to discuss the possibilities of having a more innovative approach for one of our client’s media setups. 

Conclusion: while it is possible to tweak media formats, you’re basically stuck with these if the client has paid for certain number of impressions. In [...]

The Operating System is an attempt to visualise all the screws and bolts of our ad agency. 

Our ad agency (like most other creative agencies) looks like this: a number of different key functions such as account, creation and planning, various support functions such as administration, IT/HR, etc. Culture is important at our agency so [...]

Instead of using social media to find new ways of basically selling chocolate bars to people (aka advertising), shouldn't the power of these wonderful tools be used for something good instead? 

Obama used social media to mobilise a whole generation of people. This proves that the infrastructure can provide a great deal of momentum that cannot [...]

60 percent of all households in Stockholm are single households. A large percentage of those are working people. 

There are many things working single people don’t like to do: clean up, do groceries, pick up dry-cleaning, wait for repairmen to show up, wash clothes… My idea then is very simple: provide a service that does all [...]