Category Internet

Great stuff on media, brands and communications

There's certainly no shortage on stuff on social media out there, but here's a presentation that manages to puts everything into context without any hype. Made by the strategy department of German Scholz & Friends. A recommended read for any agency planner, media strategist or client. 

Planning primer: digital music

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Discussions about online music and illegal downloads seems to be everybody's favourite subject, and usually end up in the same meaningless right and wrong arguments. Here's a backgrounder on digital music I did some time ago that will hopefully help you win the next argument. In Swedish only. 

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Geekipedia

For those who aren’t up-to-date with what Fake Steve Jobs, Googleverse, Web 3.0 and Mashups really mean, the last issue of Wired magazine comes with a fantastic blue booklet called Geekipedia.

Apple ad agency backsources homemade fanboy ad

When marketing execs at Apple saw this homemade iPod commercial on YouTube, made by an 18-year old student Nick Haley, they asked their agency TBWA/Chiat/Day to get in touch him in order to do a professional version of it. The new version will air this Sunday in America.
Apple fanboys like Mr. Haley certainly make a [...]

The Music Lab: does a strong brand beat new distribution channels?

Radiohead’s official website suffered a crash after announcing that their upcoming album In Rainbows can be pre-ordered as download. What’s interesting here is that fans can choose whatever price they want to pay. If the“freeware” pricing model will work or not remains to be seen.
At the same time, 47-year old indie uncle Morrissey announces [...]

iTunes lets you attend all the courses you missed at university

iTunes Store now has a new and interesting feature called iTunes U, a section where you can download lectures, presentations, debates, etc. from universities such as MIT, Yale, UC Berkeley or Stanford. The materials are provided both as audio and video, which can be watched on your computer or downloaded to your iPod for free.
If [...]

You’re not buying a golf club, you’re buying a story

Cynical and bitter? Nah.

(Thanks Mange!)

Facebook: Consumers strike back at local supermarket

Facebook is a great platform for angry consumers trying to get back at companies. A nice example of this is the Swedish group “Det bottenlösa hatet mot ICA S:t Eriksplan”, which have actually joined myself. The group, which translates “the infinite hate against ICA S:t Eriksplan”gathers about 60 80 angry shoppers of a local supermarket [...]