Category Lifestyle

The bitterness of brand newness

I'm a big fan of Apple and The Economist, two brands that make great products. That's why I also get filled with anxiety every time Apple releases a new product because it takes my own iStuff one step closer to becoming MacJunk. The same feeling hits me every time when the stack [...]

Gym couples

I'm perplexed by people that like each other so much that they hang out at the gym together.

McCann knows good sex and good electronics

Some guy at Swedish McCann gets busted for sex club visits, Resumé writes. Looks like the guy tried to break his pattern by consuming electronics from Elgiganten, but quickly got bored of his new flatscreen TV and then got back to tits and ass. 

Related post: Less of a scandal

Creative starter: weekend decadence

The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations  that make life easier and more enjoyable for city people, depending on what brand you are. Think [...]

Quicky

Thanks Max.

Creative therapy

Strip Show from MLVR on Vimeo.
Buy a vintage boat wreck, renovate it, document it.
Life-support of an old American wooden boat is a nice blog made by my colleague Max.

It’s the font.

T-shirt for Nike Sportswear by Japanese cotton experts Loopwheeler. There’s something that makes me want to buy everything with Helvetica Bold.

Advertising makes you look old

The Garbergs agency threw a fabulous outdoor party last week. Most guests were advertising people. Both me and my colleagues noticed that people looked about five to ten years older than they actually were.
I guess working and drinking a lot isn’t totally consequence-free.

Insight of the day

The more fights couple have over financial matters, the less sex they have, according to Elle. Not really a groundbreaking insight, but suddently there’s a reason for using sex when advertising financial services like banking.

Ad people as dating objects

Scamp made this funny little poll.
Not really sure where I stand on this one. Probably account handling. Definitely not another planner, that would become too theoretical (or it could be really interesting). When it comes to civilians, it depends. While I do think that planners get along fine with most types, some professions are more [...]