The Planning Lab » Lifestyle

The bitterness of brand newness

Leon — Mon, 26 Oct 2009 11:08:55 +0000

I'm a big fan of Apple and The Economist, two brands that make great products. That's why I also get filled with anxiety every time Apple releases a new product because it takes my own iStuff one step closer to becoming MacJunk. The same feeling hits me every time when the stack of unread Economist magazines gets higher, because it makes me feel intellectually inadequate.

Gym couples

Leon — Wed, 11 Mar 2009 11:10:56 +0000

I'm perplexed by people that like each other so much that they hang out at the gym together.

McCann knows good sex and good electronics

Leon — Thu, 29 Jan 2009 11:18:33 +0000

Some guy at Swedish McCann gets busted for sex club visits, Resumé writes. Looks like the guy tried to break his pattern by consuming electronics from Elgiganten, but quickly got bored of his new flatscreen TV and then got back to tits and ass.

Creative starter: weekend decadence

Leon — Wed, 28 Jan 2009 12:45:23 +0000

The worse our weekdays are, the more precious our weekends become. So in recession times, brands can be more useful than ever. I'm not talking about the obvious consumption like alcoholic beverages, but a full spectrum of innovations that make life easier and more enjoyable for city people, depending on what brand you are. Think in terms of a shift in priorities: although the weekend is only 20 percent of the week, people will spend 80 percent of their hedonistic life here, including budget.

Here's a mindmap. What products, services, utilities or other innovations come to mind?

Quicky

Leon — Wed, 26 Nov 2008 21:20:15 +0000

Thanks Max.

Creative therapy

Leon — Mon, 27 Oct 2008 22:22:12 +0000

Strip Show from MLVR on Vimeo.

Buy a vintage boat wreck, renovate it, document it.

Life-support of an old American wooden boat is a nice blog made by my colleague Max.

It’s the font.

Leon — Tue, 30 Sep 2008 17:30:39 +0000

T-shirt for Nike Sportswear by Japanese cotton experts Loopwheeler. There’s something that makes me want to buy everything with Helvetica Bold.

Advertising makes you look old

Leon — Tue, 09 Sep 2008 12:59:04 +0000

The Garbergs agency threw a fabulous outdoor party last week. Most guests were advertising people. Both me and my colleagues noticed that people looked about five to ten years older than they actually were.

I guess working and drinking a lot isn’t totally consequence-free.

Insight of the day

Leon — Sun, 24 Aug 2008 20:54:14 +0000

The more fights couple have over financial matters, the less sex they have, according to Elle. Not really a groundbreaking insight, but suddently there’s a reason for using sex when advertising financial services like banking.

Ad people as dating objects

Leon — Sun, 24 Aug 2008 12:17:59 +0000

Scamp made this funny little poll.

Not really sure where I stand on this one. Probably account handling. Definitely not another planner, that would become too theoretical (or it could be really interesting). When it comes to civilians, it depends. While I do think that planners get along fine with most types, some professions are more interesting than others. Like psychologists, architects or journalists. Lawyers and doctors suck. They really do.