Fredrik Lindström, a famous Swedish linguist and comedian, takes note in how the Swedish language semantically expresses singlehood. For example, it’s far more common to use the expression ‘live by oneself’ (att bo själv) rather than ‘living alone’ (att bo ensam). To live by oneself marks individualism and freedom, while “living alone” expresses shame and [...]
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Hello.
My name is Leon and I’m a Planner at an advertising agency in Stockholm, Sweden.
Follow me on Twitter: @theplanninglab
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