Category Personal branding

The lifecycle stages of singlehood

Fredrik Lindström, a famous Swedish linguist and comedian, takes note in how the Swedish language semantically expresses singlehood. For example, it’s far more common to use the expression ‘live by oneself’ (att bo själv) rather than ‘living alone’ (att bo ensam). To live by oneself marks individualism and freedom, while “living alone” expresses shame and [...]

Hey latte mom, I’m outta git ya!

Everybody has that one friend (or maybe it’s you?) that’s too old to be single, afraid to commit, get babies and end up with one foot in a Volvo and the other foot in the grave. It’s not surprising either. Babies, expensive strollers, SUVs, latte moms are invading every inch of our personal space -and [...]