Löneenkät 2009
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Here are the results from the Swedish planner salary survey. Many thanks to everybody who took part! I hope you’ll find it useful. And here’s a downloadable PDF.

  I'm currently conducting a salary survey for Swedish planners. Hopefully, we will be better prepared for next year's salary talks. So, if you're a planner working in Sweden, go here. And do spread the word! 

Technology doesn’t only let us create wonderful new applications and platforms. It’s also a good friend for pushing good old content.
As technology becomes commoditized at a fast pace, there’s no intrinsic value of selecting media for any other sake than efficiency. The real agency challenge is therefore not to be innovative per se, but ability to exploit [...]

This TED talk by Mihaly Csikzentmihalyi about creativity and flow made me think about what actually determines greatness in life, both from an individual perspective and from a agency perspective. 
It all comes down to one thing: experience. Intelligence and talent is one thing, but becoming super-skilled is all about doing things many times over. [...]

The credo of Account Planning Group is Championing in creative excellence sounds vague, but the task of the planner has always been rooted in guarding creativity from bad stuff (like client research). And while this is still relevant in many ways, the pressures AND opportunities for delivering relevant creativity has never been greater. 
The most efficient solution for advertising [...]

Over at Account Planning Group, the think tank of the ad industry, the discussion topic of the evening was social media. I’ve tried to gather my thoughts and conclusions the best I can – some probably confirm what you already know, while some might be really interesting, depending on where you stand. Here goes:
Social media [...]

As much as I like social media, I find its true limitation lies in brand building. This Louis Vuitton ad does a fantastic job in storytelling, brand repositioning as well as selling the product. As planners AND creatives, we should not fall blindly into new ways of engaging and reaching in place of efficiency in [...]

Zeus Jones and the Planning-ness conference presents an interesting list on obsolete marketing tools. The merits of each is an interesting discussion in itself, but what's really striking is that many tools listed above are primarily ways to improve efficiency in internal communications rather than improving creativity. But operational efficiency, I would say, is [...]

Here's an article I wrote for Superbrands that was published last week on their blog. 

As somebody working in marketing it is very likely that you are drowning in everyday problems. And if you’re like most other companies, it’s also very likely that the solutions you’re working on deal with yesterday’s problems rather than capturing [...]

It's surprising that despite all the advanced talk about advertising and creative strategies these days some brands just forget the main objective: to sell products. Above is part of a running campaign from a Swedish clothing brand that I think does a really poor job in communicating a.k.a. selling the product. 
To clarify my point, check [...]