Category Public relations

Can an advertising agency do serious PR?

You bet your ass. Creativity goes a long way.
Dagens Media

The Sustainability Lab: bottled water – from bad to good

About three weeks ago I vowed to drink less bottled water (I’ve only had one bottle of Ramlösa since then). I have also followed closely the coverage in Swedish media on the water industry. The angle is simple: bottled water produces substantial emissions from transportation. What’s interesting here is how the voices of the water [...]