The Planning Lab » Public relations http://www.theplanninglab.com Selected thoughts on branding and communications for creative planners and strategic creative types. BETA. Sun, 03 Jul 2011 11:16:24 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Can an advertising agency do serious PR? http://www.theplanninglab.com/2008/05/can-an-advertising-agency-do-serious-pr/ http://www.theplanninglab.com/2008/05/can-an-advertising-agency-do-serious-pr/#comments Tue, 06 May 2008 17:23:36 +0000 Leon http://theplanninglab.com/?p=309 Dagens_media_080506_2

You bet your ass. Creativity goes a long way.

Dagens Media

]]> http://www.theplanninglab.com/2008/05/can-an-advertising-agency-do-serious-pr/feed/ 0 The Sustainability Lab: bottled water – from bad to good http://www.theplanninglab.com/2007/08/the-sustainability-lab-bottled-water-from-bad-to-good/ http://www.theplanninglab.com/2007/08/the-sustainability-lab-bottled-water-from-bad-to-good/#comments Thu, 23 Aug 2007 12:42:22 +0000 Leon http://theplanninglab.com/?p=436 About three weeks ago I vowed to drink less bottled water (I’ve only had one bottle of Ramlösa since then). I have also followed closely the coverage in Swedish media on the water industry. The angle is simple: bottled water produces substantial emissions from transportation. What’s interesting here is how the voices of the water bottling industry effectively change the agenda. By switching the argument from environment to health, the soft drink companies become the bad guys.

I’ve made a simple scheme of this which show the pattern of how the worse option can become the best option by tapping on to another significant macro trend.

Water_wars
Click to enlarge

Also read:
San Francisco bans bottled water
Bottled-water industry fights back

]]> http://www.theplanninglab.com/2007/08/the-sustainability-lab-bottled-water-from-bad-to-good/feed/ 0