Neuromarketing as the potential to be an interesting tool for understanding human brain activity and behavior. There’s a significant bottleneck in application, however: performing brain scans (fMRI) is incredibly expensive. As an example, Omnicom, a global marketing coms network, bases its global neuro-based media planning on a sample of 16 people. So, for neuromarketing to grow as a concept, research needs to be cheaper, and more convenient.

Neuroscientist Christopher deCharms shows how fMRI can be conducted in real time. Maybe this will lead the way to the next gen neuromarketing research.

Yossi Vardi explains the dangers of local warming. Brilliant!

TED speaker and medical futurist Alan Russell shows how regenerative medicine can help body rebuild itself, just like lizards. He shows how regenerative therapy helped a man regrow his fingertip. Amazing.

TED Blog