This is a followup post to this discussion with Magnus (btw a brilliant guy, hire his services if you can).
I admit that trendblogs should be read, but I stand by my position that their relevance and usefulness is getting rather limited for a planner or marketer in a society of perfect information.
That’s not to say [...]
Everything's linked: A visualisation of the blogosphere
The few years has seen a boom in trendspotting, most noticeable in the shape of blogs as they are the ultimate way for trendspotters to reach out with ‘new news’. But have trendspotting finally reached its peak?
The sheer abundance of “source” trend blogs, boosted by other social media, and [...]
Here are three good reads on advertising in a recession:
1. The Importance of Customer Experience in a Downturn Economy– Customer Futures/Ogilvy One
2. Communicating in a Downturn – Contagious
3. Advertising on edge – The Economist
If you’re like me and don’t particularly enjoy reading trend blogs but see them as a necessary evil for planning projects, you’ll be delighted to find that most trend blogs can be found here.
There are currently 34 trend blogs bookmarked on my del.icio.us, searchable, fully tagged and categorized. Enjoy!
Friend and Chief Pattern Recogniser Magnus Lindkvist has noted that trendspotting as a business might be short-lived. Both PSFK and Fortune, two darlings among trendspotters (and planners for that matter) make some interesting points. If there’s reaction for every action, maybe the new trend is one of anti-trendspotting?
No worries Magnus, IF you’re out of a [...]
Dieter Ram’s 50s and 60s designs for Braun hold the clues for how future Apple products will look like, according to this Gizmodo article.
“The similarities between products from Braun and Apple are sometimes uncanny, others more subtle, but there’s always a common root that provides the new Apple objects not only with a beautiful [...]
Google has announced their top search trends of 2007. Compared to 2001, it seems like the world is a nicer place.
Reuters via Gizmodo
For those who aren’t up-to-date with what Fake Steve Jobs, Googleverse, Web 3.0 and Mashups really mean, the last issue of Wired magazine comes with a fantastic blue booklet called Geekipedia.
Inside Facebook, a blog, points out that the two most active apps (defined by highest percentage of total users that are active) on Facebook are games.
So, we can conclude that people are using Facebook at work, and they are playing computer games! it seems not much has happened since the days of Solitaire…
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