The Planning Lab » Visualization http://www.theplanninglab.com Selected thoughts on branding and communications for creative planners and strategic creative types. BETA. Sun, 03 Jul 2011 11:16:24 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Dissecting the creative agency http://www.theplanninglab.com/2009/04/dissecting-the-creative-agency/ http://www.theplanninglab.com/2009/04/dissecting-the-creative-agency/#comments Sat, 11 Apr 2009 23:51:16 +0000 Leon http://theplanninglab.com/?p=74 Operating system.001

The Operating System is an attempt to visualise all the screws and bolts of our ad agency. 

Our ad agency (like most other creative agencies) looks like this: a number of different key functions such as account, creation and planning, various support functions such as administration, IT/HR, etc. Culture is important at our agency so that's why it's included. 

Visualising all the structures, activities and tools across three levels (organisation, project and micro-level) you'll end up with something like this: 


Operating system.002


You can also visualise processes in the Operating System. Below is the planning process:
 

Operating system.003


Opposite to what outsiders think, the creative agency is far from a black box. There are loads of mechanisms in place – some created for efficiency, others to optimise creativity (the trick is to achieve both). So getting the full picture of how the pieces fit together is a good start for discussing what to do and not to do when thinking about spending time and resources on new structures, tools, activities or processes. 


]]> http://www.theplanninglab.com/2009/04/dissecting-the-creative-agency/feed/ 1 The Engagment Planning Guide [beta] http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/ http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/#comments Wed, 04 Feb 2009 23:49:24 +0000 Leon http://theplanninglab.com/?p=145

The Engagement Planning Guide


Here's the by-product of a newly finished client project and a real-time attempt to sort things out in the digital and social media jungle. This type of planning is still new to me, and I realise that the guide is far from complete  and that it might never be as technology continues to evolve. 

I've used the term engagement planning, because that's where the task began: the baseline thinking comes from a Jung von Matt expert on channel planning. After a call for help some really iniated people gave me a lot of tips, cases and theory and perspectives on the topics, so the guide is really a product of collective thoughts and different schools.

Many thanks to Jörn at JvM, Olle at Gyro, Leah in Minneapolis, Holger at Scholz Hamburg, and Gustav at Daddy.

]]> http://www.theplanninglab.com/2009/02/the-engagment-planning-guide-beta/feed/ 9 Organizational pyramid http://www.theplanninglab.com/2009/01/organizational-pyramid/ http://www.theplanninglab.com/2009/01/organizational-pyramid/#comments Fri, 16 Jan 2009 14:48:41 +0000 Leon http://theplanninglab.com/?p=175 Www.artlebedev.com_mandership_153_lebedev-pyramid

From Notcot
]]> http://www.theplanninglab.com/2009/01/organizational-pyramid/feed/ 2 The Planning Lab: a thing of beauty http://www.theplanninglab.com/2008/03/the-planning-lab-a-thing-of-beauty/ http://www.theplanninglab.com/2008/03/the-planning-lab-a-thing-of-beauty/#comments Sat, 22 Mar 2008 12:57:05 +0000 Leon http://theplanninglab.com/?p=331 Theplanninglab_graph

This is how The Planning Lab looks like.

You can try it out on your own website here.

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